AI Spec Commercial — 2026
Match Point
Client
Lacoste
Year
2026
Services
Creative Direction, AI Filmmaking, Sound Design
A speculative commercial imagining Lacoste on the baseline — heritage tailoring meets the speed of the modern game.
Concept
We treated the court as a runway. Every frame was built around the crest: on a collar, on a racquet string, on the chalk line itself — reframing tennis whites as performance couture.
Credits
- Creative DirectionYasha Belkin
- AI FilmmakingYasha Belkin
- Sound DesignYasha Belkin